![]() 61 per cent of those surveyed said they are already posting about brands they like without being paid to do so. Of course, popularity on Hype Simulator isn’t exactly going to improve your career prospects as an influencer you may get thousands of viewers when you go live, but there’s no point marketing products to bots. In 2019, a survey by Morning Consult revealed that around 86 per cent of Americans aged 13 to 38 would be willing to try out influencing as a career. “We live in a world where the #1 most desirable job amongst teens is to become an influencer.” “The popularity of this app shouldn't be surprising,” Brendan Gahan, partner and chief social officer at the New York-based creative agency Mekanism, tells Input. The app originally started to become popular back in August, before its Canadian developer, Ulkar Akhundzada, had to respond to rumours that it steals the IP addresses of its users. This follows significant buzz on Twitter and TikTok, where one video documenting what it’s like to use the app reached almost a million views in the last two days. Hype Simulator has topped the App Store charts in the US, ahead of real social media platforms such as Instagram and TikTok (which obviously inspired the almost-identical Hype Simulator interface). While the hype may seem short-lived, the dopamine hit from a blue checkmark and a mass of positive feedback has obviously got people hooked. This becomes pretty clear when you reply to a message and get one of a few generic responses: “I cant even,” or, “I can’t believe you answered.” While your follower count continues to rise – you’ll be verified at 100,000 followers – you’ll also be cut off after 15 minutes, and prompted to restart by making a fresh account, where you can decide between the celebrity or “going viral” experience.Īppropriately, the title page for the app displays the famous Andy Warhol quote: “In the future, everyone will be world-famous for fifteen minutes.” ![]() There are no actual, real-life people behind the follower count though. “I am your biggest fan,” proclaims one follower, while another DM reads: “If you weren’t famous, what would you be up to right now?” ( Pretending to be famous, evidently.) ![]() Within seconds of creating an account on the app, the new follower notifications begin pouring in, along with a genuinely overwhelming amount of messages. Have you ever wondered what it would be like to be a celebrity on social media, flooded with notifications and DMs from adoring fans? Or maybe what’s it’s like to have a video go viral overnight? Well you don’t need to wonder any more, because an app titled Hype Simulator can give you a taste of the experience without any of the effort that goes into the real thing.
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